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Ever find yourself stepping outside of your comfort zone? Check out this list of helpful tips for an introvert in business, and learn how to make it easier! Read More

A new report from Regalix – State of B2B Social Media Marketing 2015 – has found that 93% of companies cite Twitter as their favoured social media marketing platform, with LinkedIn coming in at a close second with 91%. Read More

Goal Types

Google Analytics lets you define four different goal types:

Destination. A specified web page loads. Most commonly, this is the “thank you” page at the end of an ecommerce transaction but could also be the page that appears once a site visitor submits a contact form for a lead Read More

No matter what type of business you have, sending your customers a regular email newsletter is one of the best ways to keep your business top-of-mind when they decide they need the product or service you sell. Developing an email newsletter can yield big rewards in terms of branding your business, Read More

By some estimates, upselling and cross-selling is responsible for generating more than a quarter of online retail revenues.

When it comes to the where of trying to entice customers to spend more than they originally intended, sellers have a number of options and each offers a variety of potentia Read More

Growth hacking is a term that originated in the tech industry—coined by entrepreneurs Sean Ellis, Hiten Shah, and Patrick Vlaskovits in 2010—and remains popular in Silicon Valley. In effect, it describes a non-traditional approach to marketing, wherein expansion of the business is the primary focus Read More

See a list with the best, must-listen, social media podcasts that you’ll definitely find refreshing and informative. Get your daily dose of inspiration from these social media marketing thought leaders! Read More

You've gotten transcripts from those videos, podcasts and other interactive media — now, what do you do with them? Check out today's Frequently Tweeted Question (FTQ) for three surprising strategies. Read More

Selling online is not what it used to be. Only 5 years ago all you had to do is stuff your content with the right keywords, and you could expect to make sales, but this is no longer the case. Read More

Entrepreneurs often ask me why investors expect financial projections for a new startup even before the product is built and while the market is still being defined. I tell them that the projection process and results are most important for you the founder, to evaluate if there really is a business Read More