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GetResponse is touted as the world’s easiest email marketing solution.

MailChimp, on the other hand, claims that it allows you to send better marketing email.

Which one should you use?
Which one is the better option for your email marketing needs?

Go over this simplified but insightfu Read More

Email marketing is an essential part for every conversion optimization strategy. It has long been used to reduce cart abandonment, increase returning customers and of course build and maintain a relationship with customers.

In this article you'll learn about strategies for Growing Your Email Lis Read More

“Micro-moments occur when people reflexively turn to a device — increasingly a smartphone — to act on a need to learn something, do something, discover something, watch something, or buy something,” Google said.

Local business owners can capitalize on this mobile-inspired, micro-moments trend by Read More

Marketers keep talking about Millennials but what are they and are Millennials even relevant to marketing our business? This article takes a look at the group and why segmentation may be more important. Read More

Accountability. Today, this is almost the equivalent of a four letter word. Culturally, we don’t like it! We don’t want to be held to it, and it seems too politically incorrect to hold others to it. Yet, at the same time, we love the word. We want to hold our politicians accountable; we teach our c Read More

Marketing psychology focuses on human behavior and how it affects marketing decisions. Marketers can use psychology to create a more effective marketing strategy. Behavioral economics is the study of psychological, social, emotional and cognitive factors that influence economic decisions, and how t Read More

Tips on how to stay focused in an unfocused world. Talks about ways you can improve your productivity by following a few simple instructions. Read More

If you know what to do with it, retargeting can become a very powerful tool in the hands of a marketer. It’s the perfect way to get your past visitors back to your website and determine them to complete an action: register for special offers and newsletters or make a purchase. Read More

Interview with Bruce Upbin, the Managing Editor at Forbes Media, on Forbes' 2015 List of the World's Most Innovative Companies. Read More

One of the greatest fears entrepreneurs face when selling is being too pushy. Nobody wants to come off like one of those obnoxious salespeople.
You know what I’m talking about. Those people who are more interested in shoving their product or service down your throat than they are in actually figur Read More