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In the 25th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez discuss absolute positioning in email, fixing lines in Outlook 2016, and email marketing salaries. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. Read More

Jason Mann, director of emerging solutions and product management for SAS, a leading provider of business analytics software and services, shares how companies can capitalize on Internet of Things (IoT) opportunities from both efficiency and revenue generating perspectives. Read More

In this era of accelerating change, business-as-usual is the enemy of every business, new and old. Yet it’s an easy rut to fall into, and a tough one to break out of. Every business needs to “reach for the stars” on a regular basis, in much the same way the President Kennedy challenged a nation to Read More

Conversion rates are important because the higher your conversion rates, the better your bottom line. In order to improve website conversion rates, it is important to have a conversion rate optimization strategy in place. When developing this strategy, be sure to keep these valuable tips and tricks Read More

If you search Google today on how to find, identify, or define a niche target audience or market for your product, you will encounter 12,500,000 search results. That’s a lot of (probably not so good) advice. If you search Google today on how to create a product for a niche target audience that you Read More

No matter how hard you try to avoid it, you’re going to hear customer complaints about your small business.
This idea is right up there with death and taxes, really. But according to GetFiveStars.com, an overwhelming majority of these complaints can be avoided. New data from the company that’s cre Read More

Online courses are the hottest thing right now. Everyone seems to be launching their own course, and looking for ways to make what they believe is “passive income” – but here are five of the biggest makes people are making with their online courses right now. Read More

We've all been baited into those lists of recycled tips where the author lists 10,000 excruciating content creation tips, all of which you've heard over and over again. I'm pretty sick of it, so thought I'd compile something from my personal experience from a year of writing. This is stuff I've had Read More

In business, you can set yourself on the path to success by always striving to put your best foot forward. Unfortunately, that’s not always quite so easy to do—especially when you feel nervous or insecure. Read More

Chances are you’re familiar with these social networking and sharing sites: Twitter for quick exchanges with real and digital friends; YouTube for watching stand-up comedy and cute cat videos; and Instagram to get your dose of mouthwatering foodie photos and pictures of exotic locations.

However Read More