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Most companies now use some form of direct marketing to find new customers, and to keep in touch with existing customers. Among the popular forms is email marketing which is, as the term suggests, the use of email as a marketing strategy.
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For the successful functioning of any organization, there are basically three essential areas, where the organization should focus, while dictating the needs assessment. Read More

Global Business Leadership discusses the urgent issues facing global business leaders and presents seven strategies found necessary for successful intercultural business ventures. It provides business professionals and students with insight into the failure of businesses to prepare leaders for step Read More

For many of us that blog we have a certain structure that we like to follow with our blogging. Usually it is focused on one topic of interest and produced in the format that is most comfortable to us whether that’s text, video, or audio. But at times it is necessary to shake things up and provide t Read More

Ever wonder which toys teach entrepreneurial and Business skills?

I'll give you a clue: they're old-fashioned, need no batteries and have influenced millions.

Find out what Donald Trump, Richard Branson and the cream of the CEO crop played with as toddlers!

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Cory can help you tell the story of your business in ways that inspire your audience to connect and take action.Through the power of visual storytelling, award-winning marketing copywriter and social video producer Cory Fossum shows you how to discover, craft, and tell the story of your business in Read More

The Pros and Cons of becoming a Business Freelancer.

A Reality-Check from me and my new Ferrari! Read More

Here is a simple exercise you can do to see which marketing tactics may be wasting your time and money. It is only for the brave because you do have to be a little ruthless with your decisions. Read More

Clients, customers call them what you will, without them no business is successful. We want to keep the current ones we have and we also want to attract new ones to help us grow our businesses. For some businesses... Read More

Suppose you’re planning to promote your business products and services through the internet, and you have thought of social media as an effective tool. Sure, that’s a great idea, but do you fully understand the real meaning of “Social Media,” and its significance? If you haven’t – maybe you should, Read More