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Trust is something you have to earn, but impatient customers are ready to let you earn it easily. Here are a few ways to quickly earn their trust. Read More

When it comes to growing a retail business, everyone can use a little help. Fortunately, there are numerous apps, software programs and tools that can help merchants manage everything from inventory to staff. Below are five must-have tech tools for retailers. Read More

If you want your web content to generate as many results as possible, it has to create a buzz on the social media sites. Here's how you can make that happen. Read More

Knowing consumers’ holiday purchasing habits could have prevented UPS’s inability to deliver packages on time for Christmas. Recognizing on-line sales continue to increase, especially when retailers frequently offer the best deals right before Christmas, UPS should have taken their own advice and i Read More

By James W

If you’ve been paying ANY attention to marketing trends over the last year or so, you know that practically everyone on the web is buzzing about content marketing. Unfortunately, though, you can’t just randomly post pieces of content and hope they do the trick. Instead, you need a f Read More

Today’s online users are skeptical about information and sources, so it’s critical that businesses and online marketers understand the what, why and how of their web user’s built-in “BS detector.” Read More

The online world is constantly ev0lving and I’m sure we all are already aware of that. Some time ago, Matt Cutts said that guest blogging is dead and a lot of discussions were raised on the internet regards to that. In one of the discussions, my friend Ana Hoffman said that Guest Blogging is still Read More

There are four main ways that doing a SWOT analysis before you launch your marketing campaign will make the whole process easier. Read More

Managing and motivating a team in a startup is more than just using the right interpersonal skills. It’s more than providing recognition, tangible incentives, and clear work goals. A key influencer of satisfaction and motivation, top-ranked by employees, is positive progress and the completion of m Read More

Sales people, let’s face it, have a bad rep about them and it really doesn’t look like it’ll be ending any time soon. So it pays dividends now and in the future to have a built up list of referrals and recommendations that you can always use as reference when speaking with customers. Read More