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During this office hours we talked about all kinds of ideas, but one really big--and not so flattering--idea surfaced. That idea was the abdication of our responsibility as sales managers in providing some really important tools. Read More

To help you create effective and targeted email campaigns, here are some tips from the pros here at Knotice.
“A great campaign is tightly targeted, well tested and timely. Targeted, to make sure the message is relevant for the recipient while providing the best ROI for the sender.... Read More

I'm a tremendous fan of Buyer Personas*. Anyone who isn't leveraging this concept heavily in all marketing and sales programs is missing a tremendous opportunity. Strong buyer personas is the foundation for marketing programs, content development, and nurturing potential prospects. Read More

Quality SEO Services engage in a solid linking strategy that appeases search engine spiders and avoids the threat of a client's site being blacklisted or banned for impropriety. Read More

I have an e-book titled “50 Tips on Becoming a Top Television Guest.” I thought it’d be good to share these tips with all of you, in case you get interviewed on TV. Here are 10 of my tips. Read More

Search is a complicated and evolving art and science. Rather than focusing on specific algorithmic tweaks, focus instead on delivering high quality sites. Tweak your low quality pages to avoid your whole site being taken down. Read More

At StepByStepMarketing.com™ we are very big believers in homing in on your company's elevator pitch and sharing it with everyone at the appropriate time, inside and outside of your business. But here's another interesting idea: the ONE WORD or "dumbwaiter pitch." Read More

Customers who have bought from you once are likely to increase their orders by as much as 33 percent on their next purchase, according to a recent survey from Retail Active. The survey also found that pleased customers refer 107 percent more new business to you than people who have never bought fro Read More

When it comes to promoting a local business, professional office or other small firm, Facebook is looming larger than ever. The latest salvo was the test launch of Facebook Deals in five cities. If your business doesn’t have a Facebook page yet, here are 10 reasons to get off your fanny and fix tha Read More

Competitive intelligence can be a powerful tool in the hands of a skilled affiliate program manager. However, very few managers are actively using it for their benefit. In this post I'm describing how you can put it to good use... Read More