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By Simon

On the day of Facebook’s initial public offering (IPO), on May 18th, 2012, David Ebersman, the company’s Chief Financial Officer, valued the stock at $38 per share, making it one of the largest IPOs in history, raising $16 billion. It set a new record for the trading value of an IPO, an Read More

By Bob Herbold

John Hennessy, the President of Stanford University, made quite a splash recently when he publicly predicted the death of the lecture hall as university education takes advantage of online capabilities. In his acceptance speech for the 2012 IEEE Medal of Honor, he went on to expl Read More

By Andrew Cravenho

Small and medium sized enterprises seeking finance may want to consider invoice factoring. Invoice factoring is an example of how traditional financial arrangements are entering into new accounting practices toward sustainability. Read More

By Karol K

Since client acquisition is a challenge all small businesses have to face, I’ve decided to write this post and list some “promotional methods on a budget.”

Therefore, I won’t be focusing on paid promotions, various kinds of advertising, hiring marketing consultants, and so on. This Read More

An interpretation of The Art of War’s ancient treatise on military knowledge spelling out step-by-step, 13 gems of strategic thinking for a business context. Sun Tzu‘s “The Art of War” has been a source of razor sharp guidelines for Business and Marketing strategists. Read More

Tweak Your Biz got 100K unique visits during December, 2012. It’s taken us three years to build up to this level of traffic, and we’ve made mistakes and learnt lots along the way. Here’s what it has taken to manage a blog from a standing start to delivering this level of traffic. Read More

Dark social is social traffic that is not recognised as 'social' by analytics programs e.g. email shares. To learn more about dark social and its implications for marketers, read on ... Read More

New Years Resolutions are set apart from other resolutions in that they anticipate new beginnings. So what better time to make new plans, new to-do lists, and create a new vision? But why do they so often fail? This post explores why, and more importantly, how to avoid the pitfalls. Read More

You are an aspiring entrepreneur, eager to dump the corporate grind, and work to the beat of your own drummer, but you can’t come up with that killer idea to save the world. What are the alternatives that will give you the independence you crave, and challenge your business acumen? Read More

Accounting mistakes can cause trouble and cost your business money. This post looks at the most common accounting errors that businesses make and how to avoid them. Read More