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A few small tweaks and changes can make a great difference in your sales. Here are a few tips that can prove to be very effective in this term
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Small businesses are generally limited not just in terms of money but in time, resources and personnel. However, there are a number of digital marketing strategies small businesses can employ to market themselves without breaking the bank. Read More

A day in the life of Richard Branson, surfing the information age, retail trends, social media burnout, Email marketing tools, competitor keywords, smart bloggers, guest blogging and places to promote your blog. This is our community news round-up where we share information from the blogs and other Read More

By Alex Pejak

Focus groups are an excellent way to reach out and connect with potential users and get their feedback or comments. In an organization, focus groups are generally used for planning, evaluation or marketing purposes — usually in order to improve a particular service or product, and Read More

By Khurram Aziz

Entrepreneurs know the value of branding throughout the lifespan of a business. It attunes the actions done by you and your employees to ensure customers receive a unique and worthwhile experience. It also allows the business to differentiate itself in the sea of competition. Read More

By Kristin Hodgkinson

In modern times a better product can fall foul to a poorer quality competitor simply because of good marketing. Marketing is king. It is a multi-million dollar industry, in which companies invest in whole teams and departments to drive their brand and advertising campaigns Read More

By Janis Krums

A weak sales process can spell disaster for companies with even the most innovative and exciting products. If you can’t convert leads into customers, you won’t be able to keep the lights on for very long.

Identifying problems and course-correcting early and often can help your Read More

By Khurram Aziz

In my many years of developing websites for clients, one overriding theme has remained consistent in my design philosophy – simplicity.

A typical client will often approach me with a myriad ideas and prospective design choices to make. My job has always started with stripping Read More

ConnectIreland.com is asking people to identify and pass on details of an expanding international company. They will then explain the advantages and benefits of locating their business in Ireland and the introducer will earn a €10k government reward if Irish jobs are created. Obviously there are T Read More

By Sandra Hennessy

Ok – your business is new to Facebook or Twitter (or indeed any other social network) and you find that you only have a few fans or followers. It’s early days but you can’t help but worry about how you can grow your numbers. It’s tempting to think that having lots of fans or Read More