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So you made a social media account, you're excited to engage with your customers. But then you found out that no one is listening to you. Want to know why? You may be committing one of these mistakes. Read More

Data quantity isn’t as important as data QUALITY.

You don’t want to spend a good chunk of your marketing budget sending out direct mail campaigns to untargeted customers, so it’s vital you take the time to improve your data quality.

Here’s how address verification improves data quality... Read More

Age and experience are great, but not when the result is inhibition and fear. This is often the difference between big businesses and small businesses.

Smaller, newer businesses are still infused with entrepreneurial spirit. Older, bigger businesses are often in the realm of playing it safe. Read More

How many of you become inspired when listening to an awesome TedTalk or conference presentation? When I attended sxsw interactive recently I thought my hand was going to break from writing down all the new ideas I was whipping up! I have created my top lists of people who post quality content for r Read More

Writing a copy for your email marketing determines the success or failure of your campaign. Whether for personal or business purposes, the ability to compose an email that readers can’t simply ignore is very important.

If you've been blasting emails and have seen lack of response, it’s time to g Read More

Have you started a business recently or currently running one? Are you seriously looking for opportunities to create awareness about your products and services, add more customers to your contact list, increase your sales revenue and profitability and grow your business to the next level? Read More

Without a blog, you will find it difficult to reach out to prospects and engage them. If you don’t blog, no one will know that you even exist. It may also take your prospects a long time to discover you when you don’t have a blog. So, start a blog and you will simplify the process of establishing a Read More

"I'm going on vacation that week," a colleague told me in response to a request for a lunch meeting with him, a few years ago. I was after a deadline for the following week.

"You do vacations?" I said, with a twinge of regret in my voice. "I haven't had a vacation in forever!"

"You're kidd Read More

Does your business need to be on Twitter? I say; absolutely. Twitter is one of the big 3 social networks. Facebook, Linkedin and Twitter are important ones I generally recommend businesses cultivate. Read More

Learn how to build an interactive social media following, not just build your fan base, but how to get them to engage in your marketing strategies! Read More