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How to build and maintain your brand equity on packaging and how to optimize your points of communication to sell more product. Using examples from Goldfish by Pepperidge Farm and Apple & Eve Fruitables. Read More

A trade rate allows you to accrue a predefined percentage of your sales for a given product so that you can then spend against the trade that you accrued to then promote your products by offering either temporary price reductions (TPR) or everyday low prices (EDLP). I will show you how to determin Read More

Creating a P&L for all products that you sell will ensure the success of your small business. My favorite P&L template divides your inputs and factors into four sections: Retail Price Drivers, Product Margin Factors, Gross Margin Factors, and Profitability. Read More

Trade shows help kick-start your success as a small business owner. Before wasting your money and attending a trade show, learn my useful tips first. Read More

Typically, traditional forms of marketing can be expensive on the grand scale.  Print, billboard, radio, and TV can be very costly to get impressions up and consumers to your store or online shop.  For small businesses, a marketing budget is Read More

Use price discrimination and Line segmentation to generate additional sales without impacting your existing brand, products, and sales. This article uses Clorox as an example. Read More

Growth occurs with incremental dollar sales and in order to achieve this, when holding everything constant, is through the two keys that I will show you. Read More

As a service company that is a small business, there are things that you need to do before, during, and after a job is performed. Today, I want to talk what must be done after a job to ensure success. Read More

3 solutions that you can implement as a small business owner to ensure quality assurance if you do not have the money to invest in systems or additional labor, such as the large businesses do. Read More

Using a social media conversation calendar will allow your small business to refine its social media conversations and deliver on-going and compelling communications Read More