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Is leveraging a holiday in marketing promotions or advertising campaigns the right thing for your small business marketing strategy? Before wasting limited advertising dollars, you need to follow these steps. Read More
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With a deeper look into coupon marketing, here are effective tactics for distributing coupons for your small business as well as ways maximize the ROI on the cost to drop coupons. Read More
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Convenience is one of the biggest trends in big business today. All products and services are becoming more convenient. The catch is that this marketing trend has yet to trickle down to small businesses. Read More
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Positioning maps help you to find a new market opportunity based on where there may be a gap in the market or where there may be limited competition. I will show you how to find these opportunities for yourself by using real examples. Read More
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Many have asked me “How do I market a new product?”  The answer is actually an easy one, but you just need to understand the difference between innovators and imitators and how they play into your marketing strategy. Read More
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If you are looking to increase business sales, you first need to analyze your business performance to determine the right marketing tactics that will help you to achieve your goals.  Below are 10 ideas to help you get started... Read More
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An example of price discrimination in practice by finding a new need and marketing the product to this new market segment. Can you implement a similar concept in your small business marketing strategy? Read More
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Price discrimination is not as bad as it sounds.  All companies practice some form of price discrimination because it is clear that it is one way to drive more sales.  Price discrimination is the practice of selling identical products or Read More
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Starting a business from scratch can be quite intimidating – especially if you have a great idea or product, but do not know how to bring it to market and generate dollar sales. Worry no longer. Read More
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Social Media Marketing may be the next "bubble" in the small business marketing world. Read More
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