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Learn: What is acquisition email? Why should you use it as part of your email marketing strategy? What are the best practices for acquisition email? Read More

If your company’s policies were written without social media or community networking in mind, here's how you can develop local processes to be successful. Read More

Social media is changing how we communicate. In one example, IU Health live tweeted a kidney transplant and created a digital marketing campaign to support this program. Read More

If you own a business or manage your company's content then it's important to have a plan of attack before hitting the social media airwaves. Here are three tasks to check off your list before launching your online content marketing plan. Read More

Act-On's Director of Demand Gen has seen first-hand the benefits of marketing and sales alignment. Here she shares what she's learned. Read More

Sometimes marketing and sales seem worlds apart. Act-On's Chris Hardeman shares five key points for marketing to consider to help close between sales and marketing. Read More

Ever wondered if your complying with the CAN-SPAM Act? Elizabeth Chasse shares her thoughts on what qualifies as spam. Read More

Is the unconstrained excitement around mobile devices here to stay or is it a passing fad? Check out some of these mobile facts and predictions. Read More

Martin Laetsch shares 10 things marketers should be thinking about in terms of SEO programs and how to better reach customers by structuring company websites and content for search engines. Read More

witter has taken a page from Facebook and introduced their new-look profile pages to the world yesterday.

The most visible change to the platform is the large header image that runs across the top of the page, similar to Facebook’s cover photo imagery for personal and company pages. Read More