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This is not a story of millions of views or videos gone viral. You wouldn’t even consider products such as barcode scanners, asset tracking software, and inventory control systems sexy or normally video worthy. But it worked. Here are 7 ways online video helped one small business. Read More

How productive are your employees? Are they meeting your goals and expectations? As a small business owner, it’s imperative to know and understand how your employees are contributing to your business. Here are 5 key factors to measure. Read More

Telecommuting is becoming a popular option for small businesses, but before you start handing out company issued mobile devices for your remote workers, you may want to consider the network security of said devices. Read More

In the corporate world, and for many consumer electronics brands, blogging has also become an essential component of a social media strategy – and with good reason. If you’re not already blogging for your company, here are five great reasons to log on and get started. Read More

Lead scoring is an effective way to prioritize leads and determine if a lead is sales-qualified. Learn how to start managing your leads using marketing automation. Read More

Millions of people flocking to such social media sites like LinkedIn, Facebook, or Twitter, social media has become a major recruiting tool to finding top-notch talent for your small business. Read More

A digital tribe is a group of people who share similar interested and beliefs, but how do you know which tribe to marketing to? When defining a target market and creating a campaign, it should be noted that before you decide to market to a specific digital tribe, you should evaluate 4 important ele Read More

Today “gamification” can be defined as incorporating game elements into every-day, non-game activities. We've seen plenty of success in this notion with such companies as Foursqaure, but how can you leverage it in your small business? Here are a few ideas. Read More

Many online rating tools are hooks created by service providers to get you to sign up for their services. How do you know if you can trust them or not? Read More

It’s not easy for all small business owners to give back due to tight budgets, but there are clever ways to show your support without coughing up large sums of money. Find out how your small business can become more philanthropic within its local community. Read More