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How giddy are you when you see your work, your name, your picture in the printed form? Do get super excited even though you are published online a hundred times over? I do. Why is that? It's because print media still has a bit more leverage than online media that does not require you to have credentials or even know what you are talking about Read More

When it comes to using social media for networking purposes, plenty of gurus have sprung up with ideas about how to leverage the latest tools. But few people have probably served as a better example of how to use social media as a networking tool in practical terms than former Apple Computer chief evangelist Guy Kawasaki, now Entrepreneur in Residence at Garage Technology Ventures Read More

Marketing tactics are an important part of running your small businesses. They can boost short term sales just when you need it and they can help strengthen your customer relationships. As the list of available tactics grow it becomes more difficult choosing which ones to action. This can be made a little easier by asking yourself a few questions: Read More

Hi, folks. Put this together as kind of a more in depth exploration of how you go about creating real community on BizSugar or any other social media site you might participate in whether large or small. Thankfully, there are many others among our regular users here at BizSugar who are equally adept at building community through social media so I thought it would be great if everyone could pitch in with some suggestions as I'm sure there are things that could be added here. Besides, getting others' input is what social media is all about, right? Thanks, in advance, for your contributions! You can comment here or on the blog post by following the link. Read More

"If you're an account manager for a large firm, or "the guy" in a one man operation, you should always be on the lookout for tools that you can use to automate the low level and receptive work. Google Alerts is one of those tools. There are some smart ways you can get Google Alerts to work for you. Read More

More people these days are using the web over newspapers and other news sources, making web marketing even more important. Read More

Last week, a few of us from SEOmoz attended WebShare’s Seminar for Success for Google Analytics and Google Website Optimizer training. All of us who attended have a decent grasp on GA but really wanted to get some advanced information and gain a better understanding of GA’s potential. Plus, actually getting trained on something is always helpful, even if you feel you know it well!.. Read More

Analytics is one of those things that hasn’t always been at the top of my priority list until recently. Google Analytics has many features I’ve never used before because I haven’t had the time to sit down and really investigate what they can do for me and my clients. A few months ago, in one of my late night GA adventures, I found a section on event tracking, a small love soon formed Read More

One of the great things about pay-per-click advertising over other forms of advertising is how quickly ads can be modified using measurement of results from split testing of ads Read More

Flowtown, a company that offers businesses a social media platform for engaging consumers across the internet, and NetProspex combined forces to create a list of the top 50 most social companies in the US. The list, named “NetProspex Social 50”, was developed by looking at the social network usages of employees and ranking the top companies by overal social media activity. The score is based on the average number of friends/connections across the major social networking sites and the average number of tweets, user following and followers per employee Read More