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A competitor has recently been calling to pitch a new feature: Pop-ups when a customer opens one of your emails. The competitor seems to believe that the moment an email is opened is a good time to call the customer. I disagree.

First, if I were the customer I'd probably get freaked out. Just because I open an email from some random company doesn't mean I want to talk to them. Read More

An overview of best practices and hidden tips and tricks to maximize Twitter lists. Includes an overview of the different ways to use the lists feature. Read More

Approaches designed to take advantage of a connected society have allowed some brands and personalities to achieve strong growth. However there exists a deeper problem: literally every marketing and communications company/consultant claims to be able to produce digital marketing results. And very few actually succeed. Why? Read More

Could it be that some salespeople are more effective than others at calling and gaining appointments with C-level executives? There is no reason that you, as a professional salesperson, cannot pick up the phone and call C-level executives, providing you have great ideas (and you do have great ideas!). Read More

A great article on why Twitter will continue and endure! Some time soon, the company won’t say when, the 100-millionth person will have signed on to Twitter to follow and be followed by friends and strangers. That may sound like a MySpace waiting to happen — remember MySpace? — but I’m convinced Twitter is here to stay. Read More

Competitive intelligence is an increasingly critical skill. The economy has made the business environment more competitive. However, the increasingly social Web is big factor.

Companies (your competitors) are leaking more information than ever into social media channels. Snooping on these dropped hints and disclosures can give you a big strategic advantage.
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Analysis paralysis is just one of my procrastination challenges. A couple of other things have caused me to have to make an effort with my productivity. See if they are familiar to you and your own productivity issues:

-I have a compulsion to fix things
-I never think I have done enough

Do you have the same problems? Read More

An article about how new client meetings should run like a good first date, with excitment and trust Read More

When using Twitter for business, It's important to have a plan so that you have something to measure your results against. In my experience, the individuals and businesses that fail to leverage Twitter effectively are also those who have employed no strategy and/or have not taken the time to understand how to use it.So what better way to help you to get off to a great start, than taking advice fr Read More

In the age of social media, you can use Wikipedia -- the world's online encyclopedia –- as a marketing tool. Small businesses are find that getting a listing in Wikipedia can help validate their existence and more. If you want your organization to be listed in Wikipedia, Walsh and others who’ve succeeded recommend the following steps. Read More