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There’s a great deal of buzz over the digital out-of-home (OOH) advertising industry. Digital OOH is beginning to look a lot more like online media, with the use of attention metrics.
Eye-tracking software and scanning technology make it possible for marketers to see what kinds of ads people are Read More

User-generated content, whether customer reviews or visual praise for your product, can serve as superior marketing collateral.

With this in mind, brands should harness the power of consumers to maximize the impact of social media marketing efforts.

This article will tell you how. Read More

Neglecting your email campaigns is a costly mistake.

Email has the power to generate leads, engage consumers, and amass sales; this is why email marketing is still one of the most powerful marketing modalities available.

To help you alleviate the nightmare of not reaching your potential cust Read More

You hear about it all the time on TV news, print magazines, and online articles … a new breach, a new attack, a new threat, a new vulnerability.

So, what is SQL and why is it so vulnerable to attack?

To save you and your company from an equally costly breach, there are five best practices you Read More

User-generated content is a big reason why consumers interact more with brand posts on Instagram than on Facebook and Twitter.

Instagram is a lot more than just your user-friendly platform for filtering and cropping images. For retailers, both big and small, it’s a haven for brand promotion via Read More

Tech adoption is a huge factor in becoming an industry leader.How huge? A recent Gartner study found that industries who self-identify as "tech pioneers" are likely to have double the growth of those who view themselves as "followers," and more than three times that of the "cautious" group."You nee Read More

The online marketing changes rapidly these days. Today consumers are influenced by other consumer’s reviews; are persuaded by pictures, over and above old school advertising, and are marketed to through user-generated content.

Creating a great product is important, but not enough. You have to bu Read More

Thanks to steadily diminishing middle class wages and recent advances in technology, more individuals than ever are setting out on their own to become freelancers or start their own business.

There are scads of solutions, services, and tools available to the average individual that can help kick Read More

When a business or social media expert shares a post online, they are expecting it to get as many views and shares as possible. This is important for several reasons. First of all, if someone is sharing a post for their business, more people will become aware of their company. Read More

A powerful call-to-action (CTA) is essential to almost any piece of online sales and marketing material. No matter how compelling your copy is or how enticing your offers are, if you don’t get your visitors to take action – whether it’s signing up to your list, getting in touch or making a purchase Read More