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On the Web, people do not read.They scan. Sure, they might read a news article about politics or the latest discovery in space, but when it comes to seeking information, they scan. Learn how to turn scanners into readers. Read More

Each marketing project has unique requirements, and so you need a competent guide to what tools are out there, who they're made for, and just they can do.

This guide can help you figure out which ones will best help you keep consumers coming back to your website, build brand loyalty, and make sa Read More

B2B marketing is undergoing a great deal of change, one aspect of which is a dramatic growth in B2B e-commerce, which Frost & Sullivan projects will reach $6.7 trillion in annual revenues by 2020. If you want a piece of that pie, you’ll need a whole lot of engagement.

Typically, those in the B2B Read More

Evielyn lays out how to create SMART systems so you can scale your business in this episode. She says that bad systems and habits are only amplified by technology. That’s why technology is not necessarily the answer to ‘getting more organised’ or ‘growing your business’ or ‘getting things right. Read More

You need three things to create good campaigns and engage with fans on social media:

1.Good content
2.Steady stream of good content
3.Content intelligence

Every minute, we see a heavy downpour of social-media messages, like millions of construction workers pouring concrete down the cement m Read More

You don’t need a hundred outfits, just a few that can be mixed and matched, will do. Here is a primer to the entrepreneurial woman's work wardrobe. Read More

Creating a powerful morning routine will make a dramatic difference in your day. This guide will show you exactly how to do it in just 3 easy steps. Read More

The majority of analytics and tracking tools available on the market today focus on sessions and pages.

Customer Relationship Management (CRM) platforms, on the other hand, focus on data related to specific people.

With this information in hand, you’ll learn more about who’s on your pages, ho Read More

If you’re into creating content marketing that is shareable, chances are you want to be doing more infographics. Social media, blogs and PR all love them. But they can be time-consuming to create and difficult to use to tell a compelling story rather than just shooting out facts. Read More

Twitter – It all began just over 10 years ago. An all day brainstorming session by the board of directors at Odeo (a podcasting company) where Jack Dorsey was an undergraduate student worked. It was there that a short message service idea was born.

Twitters name at first first was twtt. It meant Read More