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Businesses can have more control over their cashflow with these tips on incentivizing customers to pay faster, making arrangements with vendors to have more time to pay, and how to stay on top of your financial position. Read More

There are some huge advantages associated with having enterprise customers using your SaaS products. Doing business with the big guys involves deals that tend to be more significant and more consistent.

However, at enterprise companies, there are more tiers and layers to management structures, s Read More

It can be frustratingly difficult to predict when a seemingly warm lead will suddenly go cold on you. Sometimes, there’s an obvious mismatch the very first time a prospect visits your website. Other times, you might hit a dead end only after you’ve spent a huge amount of time and resources nurturin Read More

Crafting an effective social media strategy to help you achieve your goals can be a real challenge.
Like we mentioned earlier this week in a post about goal-setting strategies, coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for us. Read More

Some digital marketers think link building is the most difficult part of the job. The landscape of SEO and link building is always changing. Yet, today, the importance of link building has never been higher. In order to compete and thrive online, you need to deploy high-quality campaigns. Here’s ho Read More

The questions span a wide range of topics, including government influence, economic confidence, major business challenges, staffing needs, marketing practices and tools, changes in IT spending and use, the role and scope of social media, employee roles and inventory/asset management tools. Read More

Conventional wisdom tells us that when approaching a prospect we should tiptoe carefully so we don’t put our prospect off or get rejected, but Ian Price, a business psychologist specialising in the science of sales performance, says different. In this interview with Ian, an honorary fellow of the A Read More

Statistics don't lie. With Pinterest, the platform has reached a whole new level of social growth in 2016. Pinterest's monthly user-rate hit 150 million people, up 50% from the previous year. Pinterest has become a force to be reckoned with in the social stratosphere, which is why ensuring your com Read More

Small businesses struggle to build visibility online due to tight budgets and limited work force.

These five marketing platforms offer small businesses affordable lead generation and sales tools to provide them with some competitive advantage. Small businesses need lots of support these days. W Read More

In just a few years, Tony Brown went from working 18 hours a day as a freelance consultant to being able to run his business remotely while travelling round Jamaica for eight weeks with his family.

In this episode, he shares how he made this possible by creating systems to document key processes Read More