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Tapping into the sales conversion power of Instagram takes a plan. That’s often easier said than done, however.

As marketing-friendly as Instagram may be, it doesn’t support clickable media, aside from one URL in your bio.

So, how do you use it to drive organic, engaged traffic to your site Read More

Harnessing Instagram is the single most impactful move you can make right now to boost your eCommerce sales.

Here are 5 tips for guaranteed success to sell on Instagram. Read More

Inquire with a company to talk about their use of social media and you’re directed to the marketing department. But what if you want to talk about social selling? You might stump the receptionist with that one. Read More

Today, there are plenty of marketing tools with downright amazing capabilities that are perfect for SMBs.

The nine tools discussed in this post will give you enterprise-grade technology at affordable prices. Read More

Try to be as productive as possible during the finite number of hours per week that are available for these important, goal-oriented endeavors. To help you out, here are 8 productivity tips that will help you hustle and achieve success as an entrepreneur faster and easier. Read More

As a consumer, I’m a big fan of free samples. (And who isn't?) I love getting stuff for free, trying new stuff risk-free. Costco is a favorite store of mine for this reason.

And, again for this same reason, as an entrepreneur I've been collecting creative strategies for using free samples in my Read More

How will you know if what you’re writing is any good? You write to the best of your abilities, so to you even the most poorly received article was supposed to be good.

An editor, however, will be able to sniff out weakness straight away.

* The opening line is weak
* I lost interest during th Read More

No matter how seasoned you are in the world of online marketing, it’s always smart to surround yourself with other pros. The good news is that there are countless marketers online who are willing to share their advice. The bad news, of course, is that it’s not always easy to distinguish between the Read More

“Knock knock...” Silence. Making website visitors interested enough to fill in your contact form is one of the hardest things to achieve when designing your SMB website for lead generation. Read More

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Customer pers Read More