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Facebook has begun testing a new Facebook Buy Button that will allow customers to buy directly from ads and news feeds. As of now, the new feature is only available to a few select U.S. businesses, but others are clamoring to get in line to test the new feature. Read More

So, you have released a book or announced your latest product? Congratulations, it is a great achievement!

As exciting as this news may be for you, it would be a fallacy to believe that the rest of the world will share the same enthusiasm. Be ready for negative comments.

Bad reviews are part Read More

Learn everything from how to write a press release to how to pitch a journalist in a single post. Right here. Read More

If you haven't created an online video marketing plan yet, you're falling further and further behind your competitors. Here's why you need to come up with a plan today! Read More

Your personal brand is just as critical as your company brand. Follow these 9 tips for creating a strong personal brand that helps attract the business you want. Read More

You’re interested in a franchise or two. You want to learn more about the opportunity. Who will you be talking to at headquarters? And, how should you approach the conversation? Find out here. Read More

We like to tell stories! Stories, give a more coherent framework to understand a situation or a subject. Here a different story, a story with a leadership angle! I hope you like it! Read More

67% of your audience considers clear, detailed images to carry more weight than product information or customer ratings.

Smart marketers, educators and small business owners all around the globe are using visuals to make their message more effective and engaging. Read More

Many of us don’t want a career that is “just” a job. Here is what you can do to change things up and figure out which career is best for your lifestyle: Read More

LeBron James surprised and thrilled his hometown fans in his choice to move back to his humble roots in Akron, Ohio to play for the Cavs. His bold decision generated unprecedented positive media coverage and gave an immediate booster shot to his personal brand. LeBron’s revised decision has likeabi Read More