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One of the hardest realities to accept: trying to get your startup covered, write a PR, spend hours distributing it and zero results. If you have felt this pain, you might have made one of these mistakes Read More

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Now customers seek out people who are willing and able to add valu Read More

Businesses large and small are using mobile technology in a variety of ways. For example, franchise businesses are doing a fantastic job of marrying mobile technology with customer retention. Check out the infographic here! Read More

Successful content marketing is the kingdom of super-heroes. You need people of enormous grit, unfazed by challenges and artfully flexible in adversity. Read More

Reaching out to influencers to spark a conversation, awareness, and build your reputation is a valid strategy if done the right way. The fact is many people will respond to conversation starters and want to help. Think of it as Paying It Forward. Read More

New Facebook features have made Pages a more powerful marketing tool for small business owners. Learn how you can take advantage today. Read More

There are so many complexities that go into running a small business, and it’s easy to feel like you’re drowning in responsibilities. It’s imperative that you’re very mindful of the quality of customer service you’re providing because this can ultimately determine whether you’re creating a one-time Read More

"Do unto others, as you would have others do unto you." Does old fashioned etiquette have a place in modern society? Read More

Having specific daily tasks shouldn’t deter employees from constantly coming up with new ways to improve the company and themselves. To find out how startup founders can keep innovation alive, we asked 18 entrepreneurs from Young Entrepreneur Council (YEC) the following question: Read More

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television adver Read More