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Protecting your intellectual property can be overwhelming, time-consuming and expensive. Here's all you to need to know to get started. Read More

Should or shouldn't we implement social media marketing is a big question for organization in regulated industries like pharma. Read More

We all feed off each other constantly and forever, building, learning and adapting from the thoughts and experience of those around us. Read More

By Rieva Lesonsky. Is August a slow season for your small business? For many of us, business slows down as the days heat up. Fortunately, that makes the rest of this month the ideal time to use your downtime productively by reassessing your marketing strategy. Determine what’s working and what isn’ Read More

The two-dimensional bar code technology lets you to connect to customers via smartphones. But make a plan before you ask them to scan. Read More

One of the toughest and yet most important questions you will be asked by savvy potential startup investors is “What is your sustainable competitive advantage?” Yet many entrepreneurs, maybe in their passion for their new product, gloss over this one, or even announce that they have no competition. Read More

Knowing how many of your customers are new or repeat can be quite revealing. This is because it can highlight problems and opportunities to grow your business profitably. It also can give you insight into how your marketing strategy and tactics are performing and the time and money implications. Read More

The best marketing makes other people find you. Here's how to create a viral marketing campaign that will bring you traffic, links, customers for years to come. Read More