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A lot of you probably don't know this, but I've been on a quest for 6 pack abs these past 4 months. And here's a post that details my painful journey. Read More

If the goal is to deliver against clients expectations, not just ours, then it is only right that any ROI, return or yield calculations be based on the buyers specifics and requirements not ours. So next time you measure Yield Per Call, use the right measures, otherwise you will miss yours. Read More

Web site owners have no idea which search words are more likely to lead users to their sites than others.

Late this month, Google went "dark" in terms of providing publishers with one of its major sources of free information on which words led people searching in Google to click on their sites. Read More

Nothing is as important as being an effective leader, and that starts with listening and engaging. If you want respect you have to start by giving it, if not, then what lesson are your reps taking to the field? Read More

As business professionals, we spend a lot of time mulling over the impact that our use of social media has on our companies. Social media came barging onto the sales scene a few years ago and has absolutely changed our everyday workings as businesses. If you don’t have a strong presence on social m Read More

Using social media to enhance and build your brand is a bandwagon everyone wants to jump on at the moment, but without the right idea of how it works, it could be a waste of time. Using social media is an opportunity to connect with your customers on a personal and emotional level. Because you are Read More

When a new customer looks to buy your product or service, they are on a journey. Sometimes it may feel like a pleasant walk up a hill. Other times it seems like they are climbing a mountain with obstacles in the way. Can you simplify the stages of your customers' journey? Read More

Conveying a tone the best represents your brand is crucial – not just in your marketing collateral, but also across social media. If your brand is cute and quirky, your SM voice on will likely be upbeat and conversational. If your brand is high end and exclusive, your tone will likely be quite diff Read More

As human beings living our hectic lifestyles, we are all busy. I get it. We all have activities and deadlines that need to be met. Here some things that I do to be less busy and more productive. Read More

The ecommerce platform that you choose for your online store is an important decision you need to make early on. And if you want to switch, you need to do it the right way. Read More