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Small business owners need to make proper use of the trademark symbols (TM, SM and (R)) in order to protect their brands and reputations online. This article discusses when to use which trademark symbols, and why small business owners need to use them at all. Read More

After obtaining trademark registration with the USPTO, small business owners must take a number of additional steps to protect their registered marks. This article takes a look at what small business owners need to keep in mind. Read More

This article takes a look at five important considerations for domain name acquisition, inspired by principles of trademark law. Read More

Small business owners should take a structured approach to choosing the brand names for their products and services. Here are 5 considerations for trademark selection and seeking trademark registration. Read More

Small business owners should make protecting their trademarks a priority in 2012. Like most New Year's resolutions, if you stick this one through it will be well-worth the investment. Read More

Lego and Hasbro's recent trademark enforcement efforts should serve as warning signs to small businesses rolling out new trademarks, and guidance for how small businesses should monitor and enforce their trademark rights. This article provides an introduction to the two primary benefits of legal tr Read More

This second article in the new Brand Matters series on Under30CEO.com takes a step back, and looks at the fundamentals that small business owners need to keep in mind when choosing a brand name for their business. From determining when you have a protectable trademark to discovering whether you mig Read More

Trademark registration is a key first step for any small business toward protecting their identity and building a valuable library of intellectual property assets. This article provides an overview of the basics that small business owners need to keep in mind when preparing to hire an attorney to f Read More

Chick-fil-A has been making headlines lately for its efforts to prevent a Vermont small business owner from using the phrase "Eat More Kale". Entrepreneurs and small business owners can learn important lessons on trademark selection and protection from both parties' actions in the case. Read More

Prospective franchisees need to perform thorough due diligence and learn as much as they possibly can about the franchisor before committing to a franchise opportunity. One concern - particularly in today's economy - is that the franchisor might not be around for the long haul. If the franchisor go Read More