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In adopting trademarks and logos for their products and services, small business owners need to be careful to avoid creating confusion with pre-existing brands in the marketplace. Trademarks that are "confusingly similar" to pre-existing trademarks cannot be protected, and may expose the small busi Read More

While it may be tempting to select a brand name that plays off of an already-famous trademark to jump-start your small business, the negative consequences of this approach can be severe. This article discusses a recent situation where one company tried just that, and was ultimately forced to change Read More

Netflix's recent Qwikster debacle provides insight on two key issues that small business owners face in selecting and adopting new trademarks for their companies. Read More

The first three articles in this mini-series focused on the three primary benefits of trademark monitoring: identifying and addressing potential infringers before they create problems for your business, addressing consumer reaction and competitors’ representations about your brand, and monitoring d Read More

This article focuses on another important benefit: monitoring licensees and franchisees to make sure they are making proper use of your trademarks. Now, before you stop reading because you think this doesn't apply to your business, let me just say that the number and types of business to which this Read More

Once the trademark registration certificate comes in the mail, many people do not realize that this is not the end of the process with the United States Patent and Trademark Office. Trademark registrations expire if not timely renewed, and allowing a registration for a trademark still in use to exp Read More