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Sometimes less is more. So is the case with these two outreach campaigns. Find out why 300 emails were more effective than 1200... Read More

When it comes to a retail pricing strategy, there are several pricing tricks that have proven influential in inducing the customer to buy. The best thing about techniques I'm about to discuss is that they are not complicated and have been rigorously tested and documented through psychology research Read More

I came across an intriguing phrase the other day. Apparently there is such a thing as "premature articulation". Urban Dictionary defines it as... Read More

I will bet you an Italian-sausage pizza (with choice of two toppings, plus extra cheese) that less than 1 percent of business owners in the United States know what I’m about to tell you. Read More

As sales leaders and marketers we need to understand how to analyze data in order to make good decisions for our businesses. Otherwise, we’re operating in the dark. Read More

When a deal stalls out, whether it’s because the customer is busy or because there is a delay in follow-up, you’ll need a strategy to be able to implement manageable, actionable tasks that will get this deal back on track and bring you closer to closing. Once you have this data, you can make the c Read More

Got a question the other day from a subscriber: "Scott, I have noticed on my statistics that my click through rate is usually only around 5% or less. Read More

Your prospect has a variety of emotions going through their head. One thing that turns certain people on, might be exactly the same thing that turns others off. Read More

Well the simple answer is ‘NOW’. But just in case if you are nerdy like us and want to dissect the question in detail then this is the infographic to let you know the exact answer. This research is amazing to make you schedule that big complex project you have been avoiding to slots that are inhere Read More

Warning, what you are about to learn right now is powerful.

power of words
Jedi Power of Words
When you are done reading this post, you’ll instantly feel more confident about your ability to use the power of words to grow your influence, build a large following and get people to say yes to you Read More