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Chasing immediate gratification is the biggest killer of your business goals. The value emphasis that you place on your tasks has a lot to do with your long term success Read More

There are two kinds marketing, inbound and outbound marketing. What is the difference between the two, which is more effective? Inbound vs. outbound marketing. Read More

The never ending list of choices today means customers have to think more when looking for solutions and buying which puts more pressure on their time. To differentiate your brand and make it easier for your customers look outside your market for marketing ideas.

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“Getting good marketing help is one of the biggest challenges facing small businesses today,” says Anita Campbell, CEO and publisher of Small Business Trends. In this interview marketing expert John Follis joins Anita to share his "10 Ways to Qualify Marketing Help."

John Follis is one of the fe Read More

Find out how one small business saw immediate results in ROI after throwing out their Excel spreadsheets and implementing an automated inventory tracking system. Read More

I’ve been “collecting” good and bad ebook covers for a little while now and figured it was a good time to show them to the world... Read More

Sales and marketing are both necessary processes which allow all business ventures to succeed. However, they are used together so frequently that their individual meanings tend to get muddled together. So, what is the difference between sales and marketing? Read More

If you’ve got a Facebook page for your business, you’re probably aware of the big change that’s coming on March 30, when all Facebook pages will switch over to the new Timeline design. Prepare now, with these five tips to get ready for the big change. Read More

The problem with being a pragmatist, particularly when you make your living from working with startups, is it’s easy to be seen as a party-pooper. No one likes to rain on someone else’s parade when everyone is so excited. But, in many respects, it feels like the right place to be. It’s better to te Read More

Are you looking to brand your venture, product or service? Here are 3 reasons why small business owners need not shy away from using humor in branding. Read More