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You may be thinking that no one wants to share your content, but the opposite is actually true: Because they post so often, online influencers are always looking for interesting content to share. All you have to do it research, create and position the right content opportunities to influencers so t Read More

Instagram ticks all the boxes for an app that managed to pick the top trends on the web. Social, mobile and visual.

When it started it didn’t even have a website. It was just an app. That has now been fixed. The pervasive social media networks have become a marketing trend has been proven to be Read More

Technical SEO is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem-solving and critical thinking skills. Read More

Twitter is any marketer’s dream platform. With more than 284 million active monthly users and a monthly volume of more than 500 million Tweets, Twitter allows businesses of every size to monitor their target customers closely, engage them regularly and drive more sales. Read More

You've no doubt heard about the importance of social media marketing to your business. But with so many options to choose from -- Facebook, Twitter, Pinterest, Instagram and more -- how do you choose the option that's right for you? Rachel Blakely shares more in this DIY Marketers post. Read More

Running a business can be difficult. But it’s even more challenging when you don’t have the right people around you. A business is nothing more than a collection of individuals with a common, shared goal. But if your team doesn’t come together, then that goal – whatever it is – is in jeopardy.

I Read More

As an advisor to startups, and a mentor to many aspiring entrepreneurs, I’m still surprised at the number who are determined to go it alone. Even worse, when they figure out that they really need help, the first place they look is for an intern or untrained helpers. They don’t realize that these on Read More

Brand voice guidelines are the editorial holy grail for successful high-volume content marketing teams. Brittany Berger shows how to create them here. Read More

There’s a lot of advice on the internet. Some of it is good, some of it is terrible, and some sits in the gray area between. Read More

Want to produce how-to videos for your social media audience?

Wondering how to create screen recordings with your smartphone?

In this article, you’ll learn how to record screencasts on your mobile device and then customize them for top social media platforms. Read More