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Enterprise SaaS is usually marketed through specific landing pages with pricing packages for high-end customers. This material can tell us a lot about what works in the enterprise sphere:

What do these high-end customers care about? How do you convince an enterprise that they should sign up for Read More

Facebook remains one of the most popular social media platforms for consumers and businesses alike. With 1.86 billion monthly active users, it’s no surprise that marketers continue to use Facebook to interact with their customers. In fact, 42% of marketers believe Facebook marketing is critical to Read More

According to a report by Locowise, a social analytics and reporting firm, the average reach of Facebook organic post is between 0.2 – 2.6 per cent!

This is may be why amid the extremely crowded Facebook newsfeed it has become increasingly challenging for brands to gain organic visibili Read More

Rather than people migrating from this social channel as was predicted, it now has 1.79 billion monthly users, which is up 16% from the same time last year. This is good and bad news for marketers. The bad news is there are more content and noise shared, which means it’s harder for organic content Read More

Digital marketing is a lengthy and time consuming process, one which requires an investment and continuous improvement. Unlike traditional marketing, the crux of digital marketing processes such as SEO and PPC are still unknown to many small business owners. Bigger companies often have the resource Read More

Emails are still an incredibly powerful way to engage and convert prospects for your business. Ever evolving, there are new and exciting design trends that are emerging that are not only innovative but are revolutionising the world of email as we know it.

In order to appreciate the new design tr Read More

Think of a sloth. Yes, the sleepy, slow-moving mammal with long limbs and hooked claws that hangs upside-down. It’s never in a hurry, moving sluggishly from one tree branch to the next. Read More

Wondering how bloggers make money?

Interested in how successful bloggers diversify their revenue streams?

In this article, you’ll discover insights from new research that reveal how bloggers generate revenue. Read More

In the digital communication, the ‘human’ relevance is lost: messages are targeted to specific groups of users, which are segmented and profiled based on some objective, explicit and observable data (typically demographic and behavioral). Attitudes, emotions, and personality, however, are a big par Read More

Every SaaS company pours mountains of resources into building a sales team, creating efficient sales processes, and optimizing sales emails.

That’s because the most direct way to impact your revenues is by making sure your sales processes are as tight as possible.
Read More