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We can’t promise you that your logo will become the next Nike swoosh. But if you pay attention and learn from famous logos, you can find a design that supports and enhances, rather than undermines, your brand. Read More

Whether you’re starting a new business or have an existing business, ask yourself: does your logo reflect your true brand? If it doesn’t, consider rebranding your business. Here's a good luck at successful rebrands, with lessons for your business. Read More

The number of apps out there is colossal. There are more than a million available from the Apple App Store alone. So how do you know which will be genuinely useful – and which will simply sit on your device unused? Read More

Understanding the psychology behind consumer behaviors, emotions and tendencies is a super-powerful technic on the road to achieving and maintaining customer loyalty.

Apply these 6 super-psychological triggers to maximize customer retention. Read More

Each email marketing tool comes with so many features and integrations, it becomes difficult to sift through and find one that suits your company’s needs best. Check out these 4 top email marketing tools for small business.
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You have to create action to build momentum and sales success. If you can't get them to act, you can't get them to buy, you must eliminate that risk first. Read More

Espeo headed over to Amsterdam to see the most promising female entrepreneurs pitch their startups. Here's how to win thousands of € - and Espeo's MVP award. Read More

In this digital age, a comprehensive online marketing strategy can help you reach increasing numbers of potential clients. When reevaluating your strategy, focus on six key components that can help fuel business growth and take your business to the next level.
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Every business knows that Facebook is integral to a successful marketing strategy. But creating a winning strategy on the platform takes more than tossing random piece of content onto your Page and hitting publish.
The social network provides you with plenty of bells and whistles to help enhance y Read More

Figuring out what to post on Facebook can be tough.

Over the years many experts have weighed in on what "works" on Facebook.

But remember that Facebook isn't a "One Size Fits All" platform. What works for your page may not work for mine. And vice versa. You need to test to see what gets the m Read More