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Imagine if you had to send marketing emails manually, or keep your records in a tattered binder on your desk.

Every company, even startups, needs to make a minimum investment in SaaS tools for work like email marketing, project management, and tracking sales.
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Mobile app industry is booming in India. Everyone wants to design some or other apps related to their business in a creative and unique way by considering the need of their targeted customers. Most of them get stuck and confuse when it’s time to select the company to develop their app. This is beca Read More

Do you track the return on your social media activity in Google Analytics?

Want to discover some valuable shortcuts?

To explore cool hacks for Google Analytics, I interview Annie Cushing. Read More

Email, being the powerful channel for direct marketing is indeed tricky as marketing professionals find lead generation challenging with the growing demand is business development. Read More

Most stores started looking at online space a bit more intensely trying to figure out a strategy to tackle the new breed of consumers – who turned to their smartphones than the stores to shop! Read More

Sometimes when we think of content marketing, we fall into the trap of understanding it solely as a limited set of strategies to create engagement and improve our search ranking. This sort of thinking can limit marketers’ ability to make the most out of content, and can even cause us to misappropri Read More

"Time is money" is a phrase often attributed to Benjamin Franklin. Whoever coined the phrase, this wisdom seems to grow more relevant with each passing decade. The only difference today is that we have the benefit of technology to help us save time and money. Luckily, there are lots of opportunitie Read More

Remember back in the day when we referred to people who worked with existing customers as “account managers?” Now, that’s an outmoded concept. The customer-centric era has shifted the paradigm from the stagnant, less personalized role of handling “an account” to the highly personal and goal-driven Read More

There are so many possible NEXT steps in online marketing – SEO, content marketing, social media marketing, local listings, paid advertising – that there are plenty of places to get caught up in “analysis paralysis”.

Luckily, however, the first step in marketing your business online is easy – it Read More

Learn how to use Pinterest strategically to promote your blog, website, or ecommerce store. It's a great visual marketing platform that you can use to drive traffic, build your audience and even make sales, direct from Pinterest. Read More