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What Google found out about the changing face of B2B marketing, and what it means for us content marketers. Read More

“How did they make this?”

I find myself asking this while playing games, and after doing some digging ingenious stories of building communities and managing resources came to light.
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The advent of Smartphone technologies fuelled with high-speed 4G internet services enabled the development of a wide array of mobile applications. Read More

Content marketing is backbone for the online businesses in terms of driving traffic their websites. Customers always need authentic and informational content while surfing through an eCommerce portal. Therefore, an attracting and engaging content has the potential to convert an engagement into a sa Read More

Do you use social media to keep existing customers engaged with your business?

Interested in effective ways to strengthen those relationships?

Social media marketing can help deepen your connections with existing customers so they continue using your product or service. Read More

Marketing automation is on the rise. The reason? Marketing automation vendors are promising accelerated revenue and improved ROI (return on investment). Read More

Personalization goes far beyond a custom name field. Personalization means relevance and that’s why it lies at the heart of effective marketing communication. In today’s article I’ll show you how to use marketing automation in order to send the right emails to the right people at the right time. Read More

The fast-growing e-commerce sector now mean that their prospective customers can be multiplied by several Startups and businesses. This internet-centric approach has been shown to be quite profitable over the span of past few years. What it did extremely remarkable is Read More

Does the name of GTranslate remind you of something? Yes, Google's free translation service is quite popular, and most of us have used it at least once. Whether you needed a quick translation to one of the almost one hundred languages, or you had to translate the entire website, Google did it quick Read More

Marketers are on the Big Data train without exception these days, but unstructured data, of made up of social reviews, customer comments, voice recordings, agent notes and more, is often left out of that equation. Read More