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As we develop personas to inform and inspire our content marketing, we find there are five categories, or “pillars,” that encompass the data we need. Read More

The next assistant in many offices could be named Alexa or Cortana.

In 2016, Silicon Valley obsessed over how text-based bots in apps like Slack could make employees more efficient, turning complicated tasks or forms into conversational texts. Read More

“we have installed Yoast”! We need to set the story straight! Having a plugin, or your meta tags complete, doesn’t mean your SEO is ‘done’! Find out whats requited on and off site to rank today. Read More

We make countless number of decisions during our life. Some of them are easy, other are more difficult and we’ve to think a longer time before we choose the best option. Most of us think that their decisions are right and rational, and when we make them we use common sense and situation analysis. H Read More

Customer service today is customer-driven and omnichannel. When someone is reaching out to your brand on social media, you need to be listening and ready to respond. While we find that most companies want to include social as an integral part of their Customer Experience, many feel like they don’t Read More

I know, you want to cut out admin work. You want to cut out time wasted on bullshit that doesn’t directly impact traction.
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Does it make sense for early-stage startups to an office given the expense? Maybe they should focus on spending money on product, sales and marketing. Read More

A team of demotivated employees can never give growth to your business. The saying is more true in the case of a small business. Only a true leader knows how to keep his employees motivated for getting the best result. Learn about the qualities of a good leader and how he can keep the employees mot Read More

There are only a few industries in which automation isn’t threatening some job roles. That’s a pretty scary thought, right? Well, don’t panic just yet. Read More

Writing a blog might not seem like the sort of thing you want to do for your business website. You might think that your products sell themselves and that you don’t need to waste the time writing articles every day. You might think this, but you’d be wrong and here are seven reasons why your small Read More