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In this article I’ll describe you how to choose the best price for SaaS product.
So what is ‘optimal price’? It’s the price at which the company will achieve the maximum profit from sales in a particular period of time. Read More

Amazon is all set to lead the charge in retail come 2017. The technology empowered Amazon Go store might provide the most advanced shopping experience ever. Read More

I’ve been labeled compulsive, a work addict, obsessive, out of balance and impossible to work with.

People have told me I’m unreasonably demanding and have unrealistic expectations for myself and others. Solutions have been proposed to “cure” me of this problem.

Doctors throw labels at me lik Read More

Conventional wisdom tells us that when approaching a prospect we should tiptoe carefully so we don’t put our prospect off or get rejected, but Ian Price, a business psychologist specialising in the science of sales performance, says different. In this interview with Ian, an honorary fellow of the A Read More

With each passing year, marketing trends shift and change to account for changes in Google’s search algorithm and the latest in social media. However, 2016 introduced even larger changes, such as augmented reality and the rising popularity of messenger apps.

Even if you’ve managed to find ways Read More

A good looking business app might not be what your customer is looking for. Here are 4 things you should know to develop a successful & useful business app. Read More

As you can see from the (not so) prolific output here, I tend to only write a post when I feel it is something that is relevant to the podcasting community, as was the case with my last post, 28 Podcasts So Meta, They All Cover the Topic of Podcasting Itself, back in November of 2015 (yikes). Or I Read More

Running a business is complex, especially when it’s unclear who is responsible for what.

To move your business from an informal organization to a well oiled machine, you need processes. There’s no getting around them.

Read More

Shopping cart abandonment. Sounds familiar? This scenario is pretty common in the ecommerce world. One moment, shoppers will start to fill their shopping cart with their desired items. The next thing you know, they’re gone. Here we'll give you 10 tips to beat shopping cart abandonment. Read More

Are you using social media just for marketing and sales? Why not consider using it for customer service too. We give the reasons why this is important in this quick post. Read More