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For software companies, failure doesn’t always have such wide implications but it can mean carelessly shipping a product that creates catastrophic problems for your customers and destroys their trust in you. And of course, it’s a pain in the arse for your development team to fix. Read More

Graphic designing is one of the most creative fields where motifs and images are created using object innovation. An object, for instance, say lemon fruit, can be represented in numerous ways as a logo design rather than a fruit alone. Read More

ICICI Bank CEO and MD Chanda Kocchar has emerged as an inspiration to women everywhere. Being on the top position in the corporate world, she is also a doting mother. Spouse - Deepak Kochhar Read More

Effective onboarding processes for new employees can make all the difference in the world when it comes to retaining employees. Understanding how first impressions impact employee retention can greatly change how you conduct your employees’ first day of work.

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One of the vexing problems most, if not all, large organizations face is “analysis paralysis” — the tendency to over-analyze and over-think a situation, resulting in no action being taken. It’s also one of the main reasons why startups (YOU!) consistently kick incumbents asses.

But if you’re not Read More

How do you connect with strangers and get them to become customers? Businesses have an array of tools to interact with customers (email, phone, social media, mail), but are they really connecting? Perhaps what businesses need isn’t a new technology but a new story. Read More

With an estimated 100 million small businesses in the world today, competition in the online marketing place will only become more fierce. This means that new, or prospective entrepreneurs must work harder to make their brands stand out in front of a target audience. Read More

Some businesses, like many consumer products, now come in something like a “plug and play” solution: a franchise. Read More

Quora is the biggest Q&A platform with more than 500,000 registered users. And the surprising fact is that it operates with only 20 employees.

With such a big platform of people searching for answers of their questions, it presents a big opportunity for marketers. With startups and entrepreneurs Read More

From hiring temporary employees to offering other incentives, making your small business appeal to potential employees can help you build a great small business team on a budget. And there are plenty of other tips and tricks you can use as well. This was the subject of a recent Twitter chat. Read More