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This guide will teach you how to stop users abandoning your software before they’ve seen how awesome it is.

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While developers do have plenty of efficient systems in place that don’t apply to the marketing world, Agile isn’t one of them. Read More

When we say ‘thank you’, it’s often at the end of a conversation.

In the marketing world, there’s no reason to see it that way. In fact, if you’re using your thank you page to signal the end of your customer’s path on your site, you’re doing it wrong.
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Chris Ducker became one of the best-known British businesspeople when he popularized the idea of virtual teams. Mostly every company has VAs these days, but back in 2009, they weren’t readily available. When Chris suffered a shattering burnout, he reinvented himself as a virtual CEO and started to Read More

In the 25th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez discuss absolute positioning in email, fixing lines in Outlook 2016, and email marketing salaries. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. Read More

The copy on your SaaS startup’s landing page is one of the major factors that determines whether your product lives, or dies a horrible death. Unbounce cites headlines as the single most important element of a landing page, and that’s for good reason.

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While it’s getting more popular lately, Keep is one Google’s of less popular products. It’s been around since 2013, and is a 100% free way to manage your tasks and store information. What’s more, it links seamlessly with Inbox by Gmail (a material design version of Gmail with intuitive features). Read More

Have you ever wondered why people love eating at buffets?
It’s not because all-you-can-eat options are better for your wallet; in fact, economists have proved ordering traditional dishes is actually cheaper. Read More

In this episode of Business Systems Explored we talk to Chris Savage. The Co-Founder and CEO of the video marketing platform Wistia. Chris breaks down the systems his customers are using to successfully drive traffic and increase conversions using video. Read More

We've all been baited into those lists of recycled tips where the author lists 10,000 excruciating content creation tips, all of which you've heard over and over again. I'm pretty sick of it, so thought I'd compile something from my personal experience from a year of writing. This is stuff I've had Read More