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Jon started a fire safety business as a cold-calling door-to-door salesman, and did OK selling to Kidde plc for 7-figures in 2003. He accidentally started another using ecommerce. Over $20 million later, it’s the UK’s largest online fire safety supplier. Read More

The most important piece of the puzzle when it comes to retaining your best employees is the onboarding process. Because first impressions count for everything. If you give your new employee an awful first day, they’re going to regret their choice to accept your offer instantly and have their forma Read More

In 2005, if you wanted to try to enable a modestly-sized team to co-ordinate their work with the support of a software system, chances are you would be looking at building or buying some kind of extension to a corporate email platform (this is one of the reasons why Lotus Notes was so popular). Mor Read More

Have you published your own book? Have you been involved in a crowdfunding campaign? I am trying to raise funds for the illustrations of the forthcoming first book on tea. At the same time, I should write on a regular basis. And now the issue of putting everything together, crossed my mind... ;)
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In business, when you commit to a client, you give your word—and in return, you gain their trust and confidence. This trust and confidence are the end-all and be-all of customer relationship management. Everything that is done with and for the customer aims to earn their trust, to prove that your c Read More

Let’s just suppose you are a working couple with two kids. You are most likely two people waking up to mad mornings, dashing to the creche, cursing furiously in traffic, working on projects with ruthless deadlines and more. During the rambling meeting, you are wondering if the babysitter remembered Read More

As a marketing consultant, what I am really selling is me. No, I don’t peddle prostitution, but as anyone who sells services and runs a small business knows: it’s often less about what you can deliver and more about you. Read More

No wonder ‘The Cloud’ is becoming the favored choice for many entrepreneurs, tech developers and business owners. The facility to ensure data security and enable ease of data accessibility has ensured a rising obsession towards leveraging cloud technology to create better and more relevant products Read More

The copy on your SaaS startup’s landing page is one of the major factors that determines whether your product lives, or dies a horrible death. Unbounce cites headlines as the single most important element of a landing page, and that’s for good reason. Read More

Generating and sending invoices can be a time-consuming process. A properly designed invoice helps a business get paid and provides legal protection for both parties. Think about it, all the hours and energy you put into completing a project will have an invoice at the end of it. Invoices are the t Read More