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A helpful jargon busting glossary of over 50+ digital marketing terms. Increase your knowledge today! Read More

We all have the same 24 hours in a day, but the way we spend these 24 hours is completely different. Some people juggle hard to finish their work while some are able to finish up their tasks and also spare some time for their leisure activities. Read More

The biggest acquisitions of the hottest startups are hugely public. But because the most newsworthy acquisitions are the biggest, we’re led to believe those are the only kinds of acquisitions that happen. That’s simply not the case.


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Agile Marketing emerged in several panels and presentations at the MarTech conference as an increasingly popular work process for a fast-changing environment. Read More

The visual form is a proven method to grab eyeballs. The human brain is easily distracted and it takes something to stand out amidst the sea of content that is available on the internet. Images, memes, creative digital art and various other formats of showcasing your product/idea are now available Read More

Hiring is no longer a one-way interview process. Potential employees "screen" potential employers just as carefully as those doing the interviewing, which is why these days, whether you're hiring for a hot new startup or an established company, you need to build and perfect your Employer Brand for Read More

The below is a case study that details two of the experiments ran on the AdNgin testing platform to increase Trendelier.com’s, one of the largest entertainment news websites, overall AdSense RPM by 217% in 5 weeks. Read More

In the blogosphere, there are three types of blogs that are designed to make you money: Authority – The author is in charge, she drives the content and is a niche, subject matter expert or proven professional. Community – The owner drives some of the content, but gets most of the content from her c Read More

In my blog, and its companion Journal of Financial Planning article titled, “How to Deliver Empathetic Service and Gain Client Loyalty,” it’s emphasized that a client transforms from a revenue stream to an asset in the presence of loyalty. Each loyal client that tells others of his or her experienc Read More

Any task that needs to be done repeatably and well offers endless opportunities for screwing things up. Save yourself time and trouble with checklists. Read More