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The following is a guest post by Linda Craig. Linda is a content specialist at Assignment Masters writing service. She is currently working on her PhD project and writing articles for pleasure. Feel free to reach her by Twitter. When you take a look at the records for freelance writing hourly rates Read More

Businesses are often advised to "Be Social" on social media, but what does that mean, exactly? What does it look like, and is it even worth the effort? Read More

Why it's a big mistake for us B2B marketers to discount the lessons and best practices that our B2C brethren have to offer. Read More

Everyone wants to convert more leads into sales.

But what are you actually doing to achieve that result?

Most businesses waste countless hours tweaking logo designs, hiring inexperienced people, and blaming their customers. However, the problem is closer than they think.

"Masterful copywri Read More

People often think that referral programs give money away for free, and push customer acquisition costs higher—but this couldn’t be further from the truth. With referral, you can actually achieve a dramatically lower CAC compared to other marketing channels, and build growth over the long haul. Read More

Roundup posts are becoming popular nowadays and you can use it to your social media advantage! Here are ways to drive traffic with roundup posts. Read More

t’s time to show – not just tell!
Between videos, photos and infographics, visuals are all the rage for online content this year.
But why should you be integrating it into your social media plan? Read More

Content marketing is built on beautiful principles. Instead of interrupting people’s day to day lives with TV adverts, skyline-blocking billboards and glossy magazine ads, content marketers create useful resources for their customers and for each other. A strange mix of copywriting and journalism, Read More

Reducing churn begins with making sure your customers are onboarded and set up for success. Find out more in this post... Read More

According to a survey on statista, it is estimated that 2016 will mark approximately 2.13 billion social media users, globally. Hence, which social media marketing tactics should be opted to reach a large number of audiences? Read on to know about the relevant answers. Read More