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Sure, online social media and social networking are popular, but they don't mimic the way we naturally interact. Why use Facebook or Twitter to tell friends what you are doing at the moment, when you can directly show them what you are doing and where you are doing it? Read More

The landscape of today's job market is shifting, and the shift favors individuals who are savvy in social media. Read More

As you can imagine choosing a web analytics tool is a critical process because whether you choose right or wrong you will be usually stuck with it for a while. Read More

As a small business owner or entrepreneur, do you take gender into consideration when developing design and/or content for any of your online or offline marketing, including the design and content of your Web site or blog? This question can also be applied to any social media marketing efforts in place within your company (you'll learn why in a fe Read More

For small businesses, earning customers has never been easy so small business quality remains key to help keep those customers they do have. In the made-for-PBS series Small Business School, we look at examples of businesses that are taking no chances when it comes to maintaining quality and keeping customers happy. What are you doing to maintain Read More

Meredith Poulton Eisenberg, of Yellow Highlighter Virtual Assistance, suggests six tips for controlling business costs. Recommendations include everything from evaluating subscription costs and online payment processing fees to affiliate income and occasionally raising prices. By following some of these tips, Eisenberg insists business owners can Read More

"They [CEOs] know, for example, that a strong customer franchise is critical to business success, and that doing business with people you trust is more predictable and efficient, and thus more profitable, that doing business with uninvested strangers." Read More

Making decisions are such an integral part of everyday life, that we hardly realise we're making them half of the time. From the minute we wake up in the morning we are making choices: should I get out of bed now, or can I wait a few extra minutes? Should I wear the striped shirt, or the striped bottoms? What should I eat for breakfast? Should I Read More

Gary Hoover, founder of Hoover's Inc, shared his 3 keys to developing an entrepreneurial mind. Read More

When Warren Buffett speaks, people listen However, when he is misinterpreted or taken out of context his words carry so much weight that they can have a large negative effect. Read More