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John Sternal, guest author at Small Business CEO, lays out some basic ideas about how your company can get PR. Frankly, from my perspective after 18 years on the other side as a reporter, his suggestions for getting stuff into the paper seem a bit naive. One of the key things anyone with something to promote must learn is that press, both traditio Read More

It's about time that the little guys (small business owners) get a break from all the retributive laws put in place to police the bad business practices the big guys (large corporations). This article highlights one of the more repellent ways small business owners have been penalized with huge fines by laws aimed at large corporations...But it se Read More

Even in a today's slow economy people are still getting married. You can provide them with the services they need by focusing your small business startup on wedding videography. This informative video tells you what equipment you'll need, how to build clientele, and how to provide great customer service. Read More

Well.. this is an important question to ask. This is even more important to consider if you are a CEO. There has been quite a bit of chatter in the social media world pertaining to a CEO's use of social media. Should the overall leader in a company be involved in the online communication strategy being implemented by employees or an outside firm? Read More

Jacques Torres' showmanship sets him apart in the crowded market for high-end chocolate.
In 1980, on a dare from a girlfriend, 20-year-old Jacques Torres marched into the palatial Hotel Negresco in Nice to ask the imperious chef Jacques Maximin for a job. The concierge booted him out, so Torre... Read More

Whether it's a faster way to move data, a cheaper way to power a car or a cleaner way to sweep up dust bunnies, the right innovation can deliver huge profits to an organization. But given today's fast-paced global marketplace and limited resources for research and development, companies often struggle simply to survive, let alone innovate. Read More

One of the most important aspects of marketing is turning your customers into advocates for your brand and product. Unfortunately, the reality of business is that every company has customers that leave its service. These customers can turn into thorns in your company's side if they're not treated right, so it's important to ensure that even yo Read More

How To Make Your Public-Speaking Engagements Interesting And Unforgettable. Learning from experience. Read More

Cut the seo optimization crap. Learn what it REALLY takes to rank well. Read More

A video trailer for the book "How to Succeed as a Small Business Owner ... and Still Have a Life" by Bill Collier Read More