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I was having coffee with the COO of a large organization a few weeks ago. We were talking about selling and the characteristics of great sales people. He made the statement, “A great salesperson can sell anything.” Read More

The debate and discussions about measuring social media, and those about social media ROI, often focus more on what can be measured than on the value that social media is creating for a brand. Over the last few years as brands have been experimenting with social media this is not unexpected. When w Read More

We recently reviewed the advertising trends of 2010, now let’s determine what advertising trends to expect in 2011. All the predictions are based on emerging trends of the past couple of years. Knowing what will come in the next year will allow you to understand the market and the ecosystem better. Read More

I decided to take today and work what I like to call a relaxed schedule, thanks to my relaxed schedule today I will be ripping through my 2010 blog recap posts in order to make way for some new ish in 2011. I can’t get going on anymore 2010 recap posts until I take a moment to post the top 15 refe Read More

From a sales point of view, it's easy to understand that Value Is A Mystery, after all the only side of value that we know is what we can do, our products, services, capabilities, reputation, and so forth. But until we know how our customer define value, it's a mystery to us. Sure we can approximat Read More

Starting your business is the beginning of an ongoing adventure. Perhaps the one truly great truth about small business ownership or entrepreneurship is that the effort never ends. For this reason, the roundup below is appropriate both for newer entrepreneurs and for small business owners who have Read More

Social Media is not a trend, or a limited phenomenon. This new avenue is changing the face of business marketing, and businesses who do not move quickly will be left behind by their competitors. A lot of people give the impression that social media is easy and free, but that is a misconception. Lik Read More

Measuring the effectiveness of social media campaigns has been quite a hot topic over the last few years. One of the biggest objections business leaders make about the medium is the difficulty to measure success. Is that really the case?

Using analytics and other measurements, we can get a solid Read More

Innovation and change on the Internet happens at a blistering speed. Remember GeoCities, Webvan or Kozmo.com? When online grocer Webvan went bankrupt in 2001, today’s biggest social media companies, Twitter and Facebook, didn’t exist.The Internet continued its evolution in 2010. In this week’s colu Read More

I’ve written about this in the past, I’m a strong advocate of social networking and the tools. But declaring the future of selling to be social can be likened to declaring decades ago, “The Future Of Selling—It’s Automotive,” or “The Future Of Selling – It’s The Telephone,” or “The Future Of Sellin Read More