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Ignoring market and customer trends only hurts your business in the long run. Giving rational reasons why you are not taking advantage of the trends doesn’t really add up. Here's an example. Read More

As we head into the holiday shopping season, retailers are hoping that we are ready to spend some money. It looks promising: Last year online spending for Canadians surpassed $15 billion, most of it done using credit cards. A similar trend is happening around the world. Read More

“Keyword research and strategy” sounds technical. Maybe that’s why some people with small business websites think they need to hire fancy SEO consultants to do it for them. The good news is, It’s actually something that anyone who has admin access to the site and enjoys blogging can do for herse Read More

While it may seem counter-intuitive, there are quite a few reasons why business owners want to resist the urge to delete comments and reviews that are critical of them. Sometimes, negative reviews can actually help, not harm, your business. Here are a few reasons why it’s okay to let negative revie Read More

I was inspired to write this blog after a meeting with a client yesterday. My client is a small business owner that after working for 12 years as a barman in a famous night club opened his own club. The small business owner was extremely good in his job as a barman, but when you are a small busines Read More

To say things are changing is almost trite, with the confluence of the new economy, globalization, social media, globalization, new and different competition, Read More

There are a number of things that the print industry got right, things that have been forgotten on the internet, and so there are a number of lessons that you can learn from print newspaper ads that will make your website more popular and successful. Read More

It started as a social network for college students, and over time it has grown into a social media monster. As 500 million plus people have flocked to the online community (small country) to keep in touch with old friends, new friends, share news, ideas, videos and photos, it was only a matter of Read More

Building a list of email subscribers is probably the smartest thing you can do for your business. Before I teach you all about how to burn out your list, let's talk about the benefits of having one. Read More

You’ve heard the myths, right? Social media is a panacea for business owners, especially small business owners. Hop over to Twitter, find a few friends on Facebook and link your network with LinkedIn and, pretty soon, you can sit back and watch the cash roll in. All you have to do is set up a few p Read More