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What do you say when asked “What is your key point of difference?"
Of course there can be many answers, but often you hear small business owners say it is due to customer service.The problem with this is that it is so generic. Instead find out the key words that your customer's use.

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Masters of the Web is a new series of posts: I ask online business entrepreneurs a question and share their answers here. Learn from the masters of the web Read More

Marketing, although still widely misunderstood by most small business owners, is a common term used today, and it feels like we've used this word forever. It's only when you think back, and realise, that actually it's a fairly new concept. I was pondering this recently... Read More

You may be an amazing speaker, but in order for your public speaking business to survive, you will need audiences who will pay to listen to you. Instead of paying for lots of ads to promote your business, you want to spend your marketing efforts where you will get the best results: networking and s Read More

A recent Christmas event in a major metropolitan city was full of marketing lessons. Promising a "magical show....and the grand arrival of Santa into the city", the event missed its mark, by a lot. While I suffered through the evening, I couldn’t help but consider the marketing lessons to be learne Read More

Things that can be frustrating to a small business owner, CEO or young entrepreneur in today’s economic business climate. Read More

We would like everyone to decide and vote on which of these social media campaigns deserve the honor of being named the Top Buzz Creator of 2010. Read More

People are so confused about the rules that the search engines put for a higher search engine ranking. This confusion happens because are hundreds of rules that you need to follow, and only a few of them are known from the average audience. Read More

Age can be a wonderful thing; the latest fad no longer holds the same allure, the promise of success is tempered with a little more maturity!

Having lived through the dot.com bubble and watched the rise and fall of numerous businesses promising the new world of B2B and B2C it has enabled a sligh Read More

It’s been awhile since I’ve had a good ole-fashioned rant. Normally I live in a zen-like state where nothing gets to me. This was harshly interrupted the other day by a dishonest, stupid person who asked to do a guest post for my site. Let me explain… Read More