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You’ve heard the famous quote from Lord Leverhulme, British founder of Unilever, right? He said “Half the money I spend on advertising is wasted, and the problem is I do not know which half.” It resonates with anyone who has ever had to budget for an expensive activity with intangible results, spec Read More

Having an online business card with a centralised social media presence sounds like a pretty good idea. Small business professionals can end up having many social media networking accounts, once you take into account your blog, twitter, facebook, stumbleupon, digg, youtube, and possibly a few othe Read More

I thought this might be a question that is a little too obvious to ask, but since we are in the marketing business, I thought it best to define the definition that we use. Even though marketing has been around for 100 years, and become very mainstream over the past 10 years, there is still a lot o Read More

There are a few tools that help website owners to determine what their visitors get up to when they visit their website. Google Analytics provides some excellent data on visitor traffic, in terms of which websites people are coming from, how long they spend on your website, and which page they eve Read More

Social media planning and strategy is a fairly new section for most small businesses in their marketing plan. It was only a few years ago that businesses were adding an “online” section to their marketing plan, and adding sub-categories like “website” and “banner ads”. Read More

Ever walk out of a sales meeting with that worried half-frown and sick feeling in your gut. That sense that something is missing.

That you lost your mojo.
It’s so difficult too, because your whole being is screaming out at you to get your mojo back. In that moment, there’s nothing more import Read More

The type of font you choose to represent your business can make a powerful impression. There are millions of fonts available for Word processing software, and probably a few more across the world wide web. Normally, I advise in branding your business, that you choose just one company font, for Read More

Twitter Traffic Rules To Follow - With the new changes to Google search, traffic from Twitter is becoming even more important. Read More

I’m always looking for evidence of early startup characteristics that might be predictors of long-term success. Every investor has his own list, usually based on his own very small sample, or simply his gut feeling. Of course, we would all like to have a magic list based on more definitive tracking Read More

Everyone knows that Twitter is a social media phenomenon that has changed the face of Internet marketing.
Just in case you haven’t heard, or been living on another planet, Twitter is a free social messaging utility for staying connected in real-time where you can broadcast only 140 characters at a Read More