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Of course we shouldn't be surprised when Facebook and Google show their true colors, but the two companies made moves recently that proved beyond a doubt what they think of their users. We are fodder for advertisers and nothing more --and that Creep Index is the DEFCON warning system of social medi Read More

Gmail's new inbox is only the tip of the iceberg when it comes to email marketing changes. Here's 5 reasons why I deleted over 1,300 from my newsletter. Read More

Here is the start of a great idea that you can use for your marketing. But don't use the second half, it's an epic failure. Read More

Investors are people too. They evaluate you like you should assess a possible co-founder or first employee. What are your credentials? What have you done that would convince me that my money is safe in your hands? Only after they see you as fundable, do they want to assess your plan for fundability Read More

Customers want to do business with companies they trust. Trustability is the new normal for business today. Where does your company fall on the trustability scale? Read More

Many of you know that I spent much of my career in IBM, starting as a sales person moving into the management ranks.  Over that period of time, I think either Read More

It's interesting to see that NASE or the National Association for the Self-Employed has hired a new CEO and a young one at that. Find out more about his plans here. Read More

With Facebook being as successful as it is, it’s super easy for your page to get ‘lost’ within the crowd. Some fans will ‘like’ your page and never visit it, while others will turn into Facebook friends. Therefore, you must be creative in your dealings with your business page on Facebook. Read More

Without talented writers, a firm's content marketing efforts are doomed. Here are a few tips to help get these processes moving in the right direction. Read More

Below are six tips that will help you to establish a positive presence on LinkedIn, a critical tool for your online reputation. Read More