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By Rieva Lesonsky. Is August a slow season for your small business? For many of us, business slows down as the days heat up. Fortunately, that makes the rest of this month the ideal time to use your downtime productively by reassessing your marketing strategy. Determine what’s working and what isn’ Read More

I have a big, I mean it! A BIG list of link building strategies and I challenge that you cannot find a single strategy missing in my list. Think I'm lying? Read More

Employees need to feel motivated to an extent beyond what skills they provide the company. Here are 10 ways to do just that. Read More

Empowering your employees means training them well and trusting that they will do the right thing. It allows employees a feeling of ownership, yet they still need to answer for their behavior. So how do you succeed at empowering your employees while still keeping the reigns? Read More

While new and fun forms of marketing have surfaced in recent years, there’s a reason why they haven’t fully replaced the basics. These are the most common for a reason. Read More

Recently several solopreneurs have asked me to write about a marketing creature that still roams the Earth: print newsletters. The interest in newsletters surprised me, but perhaps it shouldn’t, because print newsletters can be a valuable marketing tool for solo business owners. Read More