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Creating customer personas is a way to get inside the head of your customer, which means more business for you. Here's how to get started. Read More

My perspective on the CEO-mom phenomenon and how American women are still "expected" to have children--even in a leadership role. Oftentimes I have found that motherhood is used as a means to validate success. This double-standard is unnecessary in 2012. Read More

Three real-life, partner-based success stories show you how to attract more customers while spending less on promotion. Read More

This led me to think about their business model and how smart it is to have a ‘signature’ product, one offer that is extremely appealing and easy to say yes to. One product that you promote more than anything else.

You’ve probably heard that if you give people too many choices they get overwhelm Read More

We’re proud to announce the winners of
BizSugar’s “Rock Your Biz” contest and we thank the community for
its participation! Read More

Whoever crafts the most captivating, credible label, characterization and/or narrative usually wins -- in business, politics and other parts of life. Stand out from the competition by your vividly described point of difference, not by throwing mud at your competitors Read More

For the small business owner, search engine optimization strategies could prove to be among the best and most cost-effective means in which promotional awareness can be raised. Read More

Every startup founder feels the pressure of the thousands of things that need to get done, all seemingly at the same time. There is just not enough time! The real solution is better productivity and less procrastination, to put you back in control of your business. You need to spend time on importa Read More

Content marketing advice from a cat?! You'll be amazed to see what Bella's trip to the vet can teach you about web content! Read More