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A new survey from Twitter provides compelling data that makes the case for small business engagement on the social network. The survey found that 57% of respondents discovered a small- or medium-sized business on Twitter, 67% decided to follow an account they found on Twitter, 50% shopped at the S Read More

I'm not a dog owner these days. Unfortunately my dog passed away a year ago at the young age of 10. But one thing I learnt from the big guy (he was a black Read More

These days, everyone's talking about how powerful content marketing is. But how do you know if your content strategy is REALLY working? Read More

In a guest blog post, Mark Zuckerberg writes an open letter to small businesses explaining Facebook's algorithm changes and why small businesses and brands are seeing a dip in fan exposure and engagement. It's a parody with a point. Read More

Here's two blogs by marketing vendors that are worth following. And they don't begin with Hub or end in Spot. Read More

How important is it to you to have high scores on every single platform?  What are you doing to achieve those numbers?   Whether we like it or ... Read More

The best free and inexpensive tools for blogger and influencer outreach. Useful tools for finding bloggers and influencers, mentions and links and contact management. Read More

​What's the better option: paid or organic social media marketing?

Small business owners are excited about social media marketing. Websites like Facebook and Twitter connect SMBs with their customers online and give businesses the chance to continue conversations with prospects over time. Of cou Read More

Every entrepreneur thinks their story is unique. It is to them, but may not be to the media. Here's why. A must read for new entrepreneurs struggling with the PR challenge and how to get noticed. Read More

Great summary: Confused about the different methods of Facebook advertising? We are comparing Facebook Ads vs Promoted Posts side by side. Read More