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SEOs get their whirling dervish on over press releases because they are forever debating whether or not they have search value, or more precisely whether or not links in press releases have value. Read More

Marketers see greater success in visual content marketing by aligning their customers' information needs with an understanding of how they retain information. Read More

By Zoey Maldonado

The success of a business is often pegged on how it accommodates change, which often finds many people unprepared. The world of sales is taking a completely new direction. Many companies are moving from the field to the virtual world. Read More

Press for time but still need creative blogging ideas? Here's how to use your ears to get something you can't purchase (time) and listen for great ideas to blog. Read More

The challenge with social media and content marketing is businesses often treat them as additional duties. When employees get done with their day job, this is an add on. The fix lies in culture, transforming content development, publication and promotion into the very fabric of a business culture Read More

Can social media help build a brand? Here's nine examples of small businesses that are doing it. As the post says, "Customers have the final word now. News gets out faster. Other users and buyers are now the trusted sources. Social conversations are now the holy grail of business reputation manage Read More

Back when I was a marketing director for a professional service firm, I focused much of my time on making our professionals famous in their field. And there was one particular free online tool that I considered my own personal secret weapon.

Slideshare.
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I wrote, Customer Retention-Different Approaches, the other day.  It stimulated a lot of discussions.  One of the most interesting was with my friend Brian Read More

Negative comments are bound to happen when small businesses use Social Media. Here's a story of how those negative comments can actually help the Small Business Read More

Recently I came across a quote from a 7 figure earner online who said that he never trusts a marketer who is afraid to sell. Read More